By Ogidi Chidinma

On Saturday, March 15, 2025, The Junior Chamber International Nigeria (JCIN), University of Benin, brought their Brand Awareness Week to a close with the JCIN UNIBEN GAMES. The games event is an annual practice that ends the organisation’s brand awareness week featuring lots of fun games and activities.

The JCIN UNIBEN Brand Awareness Week, themed, “Our Legacy: Build it, Brand it, Own it”, started on Monday, March 10, 2025. An opening ceremony was held that unveiled the brand awareness week and it was graced by the presence of key stakeholders like the ambassadors, councilors and past presidents. On Tuesday, the organisation’s trival night was held which featured JCIN related questions with giveaways for participants. Wednesday was a Wear A Merch Wednesday which featured rallies and room numbering in Halls of Residence which was performed to ensure campus wide recognition of the association. Thursday, in the Brand Awareness Week, was the Faculty Rally and Sticker Placement and Friday, JCIN hosted a Football Training Session, in preparation of the Grand JCIN UNIBEN Games.

The JCIN UNIBEN Games featured a 100 meter race for males and females, picking representatives from different families in the organization, board games such as ludo and chess and other outdoor sport games. The day ended with a friendly match between JCIN UNIBEN and JCIN BENIN METRO.

In an interview with the correspondence of ACJ UNIBEN, the Director of Partnership and Sponsorship, Peace Earnest, expressed her gratitude and appreciation to persons who contributed in different ways to their Brand Awareness Week.

“We owe the success of this week to the collective efforts and dedication of several key officers: the Director of Partnerships and Sponsorship, Director of Socials, Director of Communications, and the Director of Special Duties, for working tirelessly under the supervision of the Vice President (Administration) and Vice President(Projects).”

“Special appreciation goes to the General Legal Counsel, who played a vital role in securing the venue for the JCIN UNIBEN GAMES, held at the Main Bowl and UBTH field. We extend our heartfelt gratitude to all invited guests and organizations that honored our invitation, and to the Association of Campus Journalists, University of Benin, for their active presence, engagement with participants, and proper documentation of the JCIN UNIBEN Games. Indeed, it has been an amazing and impactful ride, and we are proud to say that the Brand Awareness Week has officially come to a close on a high note”, she said.

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